A day I will never forget? Try a day I will never remember because NOTHING exciting happened. What a major letdown. So, you have the Beatles catalogue. Means big money for Steve Jobs. But, I bet a majority of your iTunes users don't even know who Paul, Ringo, John or George are/were. Or, they just download the songs from their aunts CDs (because their aunts don't know how to use iTunes!), not buy them!
Sure, your ad got you the PR you deserve...but what will be the effect on future "big" announcements. I think I might sleep through them!
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